Youtube at AMV BBDO
YouTube partnered with our team at AMV BBDO to create a series of motion-driven video ads celebrating the content creators who fuel the platform. The "More Than Just Viewers" campaign focused on authenticity—highlighting real personalities, unique skills, and the human stories behind the camera.
As a motion designer on the creative team, I worked closely with producers, senior designers, and the creative director to bring each narrative to life through expressive motion and thoughtful timing. Using a mix of After Effects, Premiere Pro, and Photoshop, I crafted animated transitions, text reveals, and visual storytelling elements that helped shape each video’s rhythm and tone.
We delivered multiple assets such as DOOH, billboards, adverts for the Underground as well as on social media and a Guardian website take-over on time. We responded quickly to rounds of client feedback while keeping the creative energy high. YouTube was thrilled with the final outcome, and the collaborative, trusting environment within our team made the process feel especially rewarding.
Role: Motion Designer, Graphic Designer
What I delivered: Motion Design
Tools: Photoshop, Illustrator, After Effects, Premiere Pro
Location: London, England
