BBC Earth at AMV BBDO
BBC Earth commissioned our team at AMV BBDO to create animated titles and branding assets for Being Human, a documentary series exploring artificial intelligence. The show’s themes of humanity and technology needed to be reflected in a visual identity that felt modern, cerebral, and cinematic.
As the lead (and sole) designer on the project, I created the title sequence, as well as animated idents, bumpers, bugs, social assets, and in program promotions (IPP) graphics. I worked with provided footage and layered typography and motion elements to match the tone and pacing of the series. I also ensured all assets complied with BBC’s technical specifications—delivering designs in multiple formats and aspect ratios for broadcast and digital use.
This project was a creative highlight for me, combining my love of title design, storytelling, and typography in motion. It was also a meaningful moment professionally, as I led the design vision across every touchpoint of the campaign. The client was thrilled with the result, and the final animations set the tone for the series launch.
Role: Lead Graphic and Motion Designer
Tools: Photoshop, Illustrator, After Effects
Deliverables: Title Design, Motion Design
Location: London, England
