Perfume Labs
Perfume Labs is a direct-to-consumer fragrance concept enabling users to create custom scents delivered directly to their doorstep—designed to feel gender-inclusive and approachable. I crafted the brand identity from scratch, including naming, logo, visual assets, and packaging concepts.
Starting with competitor research, I identified a gap in the market for D2C fragrance brands that weren't catering to any specific gender. I developed a bold color palette and refreshed typography style to communicate inclusivity, vibrancy, and simplicity. I sketched and refined brand elements before moving into Illustrator and Photoshop for final asset design.
The project resonates widely—it’s been a standout presentation piece, highlighting my ability to combine conceptual clarity with impactful, bold visuals.
Role: Graphic Designer, Brand Designer, Concept Designer
Tools: Photoshop, InDesign, Illustrator, After Effects
Deliverables: Concept brand, digital, and print design
Location: New York, NY
