Klas Robinson Q.E.D.
The existing website was outdated, difficult to navigate, and failed to communicate the depth of the firm’s expertise. The goal was to elevate the visual identity and improve user experience while preserving the firm’s professional tone and cultural integrity.
Role: Brand Designer, Web Designer, Graphic Designer
Tools: Photoshop, Wordpress- Divi, Figma, InDesign, Illustrator, After Effects
What I delivered: concept, wireframe, production and delivery. Digital and Print Design
Location: Remote, USA
The Process
- Conducted a content audit and reorganized key pages to align with user needs
- Created a modular layout in Adobe Photoshop to showcase projects by industry and service
- Collaborated closely with leadership to align tone with the brand voice
- Implemented custom icons to create hierarchy and and recognition of services and experience
- Redesigned the website using Divi in WordPress for flexibility and responsiveness
The Outcome
The redesigned site improved clarity, professionalism, and site performance. The client reported increased inquiry and requests from search engine discovery, and the modular content approach made future updates easier to manage. it also extends to pop up banners, email marketing and branded hats.
