VERONICA KLAS
Graphic • Motion • Brand Designer
veronicaklas@icloud.com • 763-234-9751 • veronicawudiklas.com
Summary
Graphic Designer and Creative Storyteller with over 5 years of experience building visual systems, digital campaigns, and motion-driven experiences for global brands. Known for translating ideas into engaging, thoughtful design across digital, print, and social platforms.
Proven track record delivering cohesive brand narratives. From leading identity refreshes to animating campaigns for BBC Earth, YouTube, and Bombay Sapphire. Skilled in brand identity, motion graphics, visual storytelling, and creative direction.
EXPERIENCE
Freelance Designer, Remote, December 2020 - June 2025
- Developed cohesive marketing collateral including trade show banners, branded merchandise, and email campaign assets to enhance client brand identity and visual consistency.
- Designed and animated a holiday e-card with sound, overseeing concept, motion graphics, and audio integration; client praised final deliverable.
- Built and managed a WordPress website, handling regular updates and design enhancements, resulting in a 25% increase in site visits and improved user engagement.
Graphic & Motion Designer, PMDL Architecture Design, Hong Kong, September 2018 – 2019
- Produced 15+ print and digital assets (social media, email, presentations) for the Hong Kong office, enhancing visual consistency across campaigns.
- Standardized brand identity across Sydney, Hong Kong, and Melbourne studios, increasing brand visibility and regional awareness.
- Crafted storyboards and motion treatments for internal campaigns, reinforcing PMDL’s design influence and architectural expertise in Asian markets.
Graphic & Motion Designer, DFS Group/ LVMH Group, Hong Kong, February – June 2018
- Designed in-store visual signage and brochures for regional and global campaigns
- Designed tote bags and delivery packaging for specialty campaigns
- Edited videos for store way-finding. Increased customer experience by 10%.
Digital & Motion Designer, AMV BBDO, London, November 2016 – December 2017
- Created web banners, animated email templates, and DOOH ads for global clients—YouTube, Mercedes-Benz, Smart Car, Bombay Sapphire—supporting multimillion-dollar campaigns.
- Sole animator on BBC Earth’s Being Human title sequence—delivered final motion assets in multiple formats, earning direct client approval.
- Produced pitch deck visuals and motion storyboards, contributing creative visual assets that helped win new campaign briefs.
Graphic Designer, Mugler / Clarins Fragrance Group, New York, March – July 2016
- Designed digital marketing assets—including emails, social graphics, GIFs, and web ads to support fragrance launch campaigns.
- Prepared and proofed print-ready packaging, magazine spreads, and in-store posters; contributed key design ideas during team reviews.
- Supported Mugler Perfumes Private Sale event with branded graphics that helped drive increased sales and customer engagement.
Graphic Design Intern, Comedy Central / Viacom Networks, New York, September – December 2015
- Created responsive web banners and social media graphics for Instagram, Snapchat, and Facebook, contributing to four promotional campaigns.
- Assisted on photo shoots and video set-ups—assisting camera setups, lighting, and coordination between talent and crew.
- Conducted trend research and supported art direction strategy, contributing insights that influenced future campaign strategies.
EDUCATION
Parsons The New School for Design · Associate’s Degree, Graphic Design,
September 2014 – May 2016
University of Minnesota – Twin Cities · B.A. Film Studies,
September 2008 – May 2012
SKILLS
Design Tools: Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign), Figma, WordPress, Microsoft Office Suite, Google Suite
Design and Creative Skills: Brand Identity, Visual Storytelling, Motion Graphics, Typography, Layout Design, Social Media Graphics, Web Design, Video Editing
Technical and Professional Strengths: Storyboarding, Project Management, Collaboration, Deadline-driven Execution, Creative Direction